Research Fields

  • Ad Hoc Marketing Research
    • re. Product
      • Product Concepts
      • Usage Behaviour
      • Home Use Tests
      • U & A Studies
      • Purchase Motives
      • etc.
    • re. Brand
      • Brand Image
      • Brand Essence
      • Brand Architecture
      • Positioning
      • Logo Tests
      • etc.
    • re. Advertising / Communication
      • Print Ads
      • Storyboards
      • Animatics
      • TV Spots
      • Trailers
      • Promotion
      • Mailings
      • Detailing Aids
      • etc.
    • re. Packaging
      • Design
      • Handling
      • etc.
  • Business to Business-Research
  • Fundamental Research
  • Image Analyses
  • International Research Projects
  • Communication Research
  • Customer Satisfaction Research
  • Life World Research
  • Media Research
  • Employee Surveys
  • Motivational Research
  • Pharma / Health Care Research
    • Prescription Analyses
    • Brand Image Studies
    • Concept Development for Detailing Aids
    • Communication with Pharmacists
    • etc.
  • Secondary Research
  • Website Usability Tests
  • Target Group Segmentation
  • Future Research