Service Modules

No matter if you require specific support in the context of certain steps, or if you want to outsource an entire project – I'm ready to help either way. The following modules can be booked individually, combined or in total as a full service package:

  • Conception
    • Consulting / scheduling / alignment regarding ...
      • Research design / methodological procedure: 1:1 setting or groups? Facility? In-home? Shop-along? Sample Size? Duration? Quota?
      • Sample / Breakdown: Which participants? How to identify? etc.
    • Creation of the screening questionnnaire
    • Development and agreement of the discussion guide
  • Moderation
    • Execution of the data collection based on various methods –
      • from IDIs, ECGs or Concept Labs with consumers to
      • interviews with executives, physicians, experts, opinion leaders etc. to
      • internal or across-the-board workshops.
    • in case of international projects:
      • management and co-ordination of the entire field work
      • supervision of data collection in non-German markets by means of physical attendance in the facility / field
  • Analysis
    • content analytical interpretation
    • combination of empirical-inductive and theoretical-deductive analysis & synthesis
    • interpretation of the findings and development of
    • conclusions / recommendations
  • Documentation
    • variable in terms of comprehensiveness and format:
      • Management Summary or
      • Charts with Top Line Results or
      • Full Report
    • Word or Powerpoint
    • German or English
  • Presentation
    • either: personal on site presentation
    • or: via Video Conference, NetMeeting etc.
  • Consultancy
    • As a matter of course, the personal consultancy regarding each of the above mentioned modules is included as an integral factor, especially in the context of conception, moderation and reporting.

e.g. just "moderation" (but definitely including verbal debrief at the end of field work) based on your briefing

e.g. "analysis" + "reporting", either in Word format or as .ppt-charts based on raw data provided by you (e.g. transcripts of focus group discussions)

Execution of entire project: planning of & agreement on procedures, organisation, field work, analysis, reporting & presentation incl. recommendations regarding practical realization of results.