Profile

Take advantage of extensive know-how, based on experience gained during more than 25 years of psychological market and communication research & consulting.

Special Expertise

  • Moderation / Facilitation in various formats
    • FGDs, Creative Groups, Business Team Sessions, Workshops
    • Product / Concept Labs
    • psychological / ethnological in-depth interviews (facility / in-home / in-store)
    • Expert Hearings
  • "Special" target groups
  • Topics requiring special sensitivity
  • Round Table Sessions
  • Co-ordination of international projects
  • Sectors / Markets:
    • FMCG
    • B2B
    • Pharma (RX & OTC) / Health Care / Medical Technology

such as: Decision Makers – Physicians – Opinion Leaders – Children – Teens – Seniors – et cetera

such as: Diseases – traumatic experience – et cetera

Consumers / Clients and Marketing Staff / Executives join up in order to facilitate a direct exchange of views.