• My overriding objective is to actively and effectively support my clients in designing their products, services or marketing measures to ...
    • evoke excitement amongst their target audience,
    • be preferred vs. competition and (thus)
    • help achieve the respective marketing objectives.
  • My work helps gaining deeper consumer / customer / shopper / user understanding in terms of experience, attitude and behaviour, which enables you to obtain meaningful insights or findings regarding the researched market psychological processes and relationships. On this basis, efficient action options can be developed in order to assure or extend your competitive.
  • In practice, it's my part to
    • generate significant knowledge based on specifically tailored market research projects,
    • derive relevant conclusions from that and
    • if requested, take a consulting part in the ensuing process of developing of resultant marketing measures.