Techniques
In order to generate a holistic consumer understanding, obtain experiential qualities, attitudes, need patterns, motives, barriers, intentions, make all these fully comprehensible and thus identify relevant Consumer Insights, various techniques can be applied within the respective methodological framework; such as:
- Creative Techniques
- Projective Techniques
- Role Play
- Imagination Exercises
- Phantasy Journeys
- Story Telling
- Laddering
- etc.