Areas of Activity

Wherever something needs to be explored, investigated or simply better understood, my curiosity and research spirit are evoked. Key areas of my professional activities are ...

  • Ad Hoc Research regarding the different marketing elements:
    • Advertising / Communication
    • Brand
    • Product
    • Packaging
    • Name
    • Logo
    • Trade
  • Fundamental Research / Motivation Research
  • International Research and coordination
  • Facilitation / Business Moderation of ...
    • Workshops
    • Concept Labs
    • Business Team Sessions
    • etc.

Print Ads – Storyboards – Animatics – TV Commercials – Trailers – Promotion – Mailings – Detailing Aids – et cetera

Brand Image – Brand Essence – Brand Architecture – Positioning – Logo Tests – et cetera

Product Concepts – Usage Behaviour – Home Use Tests – U & A Studies – Purchase Motivation – et cetera