Areas of Activity
Wherever something needs to be explored, investigated or simply better understood, my curiosity and research spirit are evoked. Key areas of my professional activities are ...
- Ad Hoc Research regarding the different marketing elements:
- Advertising / Communication
- Brand
- Product
- Packaging
- Name
- Logo
- Trade
- Fundamental Research / Motivation Research
- International Research and coordination
- Facilitation / Business Moderation of ...
- Workshops
- Concept Labs
- Business Team Sessions
- etc.
Print Ads – Storyboards – Animatics – TV Commercials – Trailers – Promotion – Mailings – Detailing Aids – et cetera
Brand Image – Brand Essence – Brand Architecture – Positioning – Logo Tests – et cetera
Product Concepts – Usage Behaviour – Home Use Tests – U & A Studies – Purchase Motivation – et cetera